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ccAdvertising

Wednesday, January 20th, 2010

ccAdvertising's Clients Conduct Statewide Campaigns for Massachusetts Special Election for the U.S. Senate

ccAdvertising's clients conducted 6.5 million phone calls in Massachusetts, including 2.3 million calls to mobile phones, and over a half million e-mails to text messages to mobile phones.

HERNDON, VA - On the one year anniversary of his Presidency, one thing is very clear for President Barack Obama and politicians nationwide: "Change can go both ways". Voters in the Democratic stronghold of Massachusetts took to the polls on Tuesday and, with President Obama's signature healthcare agenda, as well as general anger and fear with Washington in mind, voted the first Republican to the U.S. Senate in more than three decades.

ccAdvertising's clients were actively involved in this race supporting Scott Brown's campaign. In the days leading up to the election, ccAdvertising, on behalf of its clients, made just over 6.5 million phone calls in Massachusetts, which includes over 2.3 million calls made to mobile phones. This calling universe was extracted from a database that ccAdvertising maintains of both homes and mobile phones in the United States.

Using ccAdvertising's proprietary artificial intelligence calls, over 120,000 supporters of Scott Brown were identified and mobilized using Get Out The Vote (GOTV) calls. In addition to these GOTV phone calls, ccAdvertising sent, for its clients, over 620,000 e-mail to text messages to mobile phones in Massachusetts.

With recent big wins in Virginia, New Jersey and Massachusetts, voters are signaling that Congressional Democrats will face major challenges in the midterm elections looming this fall.

About ccAdvertising:

ccAdvertising is a leader in the communications industry, providing artificially intelligent personalized telephone surveys to commercial, political, congressional and non-profit clients. ccAdvertising surveys use interactive voice response technology (no pushing buttons) to conduct political polling and public opinion polls, to collect valuable information on respondents, to educate and notify respondents regarding current and relevant issues, to generate leads (sales leads, donor and volunteer acquisition), and to communicate with large numbers of people in a meaningful way.

Using an extensive and accurate database of homes in America, ccAdvertising is able to provide quality surveys targeted to individuals based on demographic and geographic parameters. All data collected is provided back to clients in an easy to understand and useful format. Clients can obtain, for their unlimited use, mobile phone numbers identified, which can be used to direct phones to video or audio as well as other uses of traditional political calling including surveys and get out the vote (GOTV) messages.

Located in the Washington, D.C. metro area, ccAdvertising has built a customer base of prominent political, lobbying, commercial, and non-profit organizations. ccAdvertising is a division of the FreeEats.com companies and operates under several URLs, including Election Research, Political Research and FEC Research.

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