ccAdvertising Targets Mobile Phone Channel (MPC) in 2012 Elections
Washington, D.C. - Friday, August 10, 2012 - ccAdvertising announced today that it is using its "Artificial Intelligence Call" (AIC) systems to conduct Voter ID in the 350,000,000 strong Mobile Phone Channel (MPC) of America in preparation for the 2012 elections.
"The Telephone Consumer Protection Act of 1991 (TCPA) clearly intends to allow autodialer or pre-recorded calls to cellular customers when the called party is not charged for the call. Current service plans now available to mobile phone customers in the US provide all inbound calls and soon all text messages at no charge to the mobile customer," said Gabriel S Joseph III, ccAdvertising President. "This change allows us to use our unique databases, AIC and Email to Text (ETT) systems to identify voters via their mobile phones regarding issues such as life, marriage, guns, taxes, political party, and who they will vote for in the 2012 elections," Joseph added.
The FCC's explanatory comment regarding the TCPA regulations of autodialer or pre-recorded calls to mobile phones is as follows: "The TCPA did not intend to prohibit autodialer or prerecorded message calls to cellular customers for which the called party is not charged." Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991, CC Docket No. 92-90, Report and Order, 7 FCC Rcd 8752 ¶ 45 (1992).
"The law has not changed. What has continued to change in the past twenty one years are the service plans that the mobile carriers offer their US customers. For example, Verizon and AT&T recently announced that all calls and text messages on their mobile service plans will be free of charges to their entire customer base. This change combined with other services plans that are now in place and in process allow ccAdvertising to use all of our tools in providing unique and customer specific data, including the email address associated with each voter identified mobile phone," Joseph continued.
"Our AIC and ETT processes have been developed and deployed for use by members of Congress as part of their franking programs and by candidates nationwide as part of their campaign plans to identify new voters and supporters that they would not have access to otherwise. Voter file analysis shows that approximately 50% of all voter homes in the US no longer use landlines. If we do not identify voters in the mobile phone channel 50% of the voter population will be unknown to our clients," added Joseph.
"ccAdvertising believes that the rise of smart phones makes the AIC and ETT processes, combined with ccAdvertising's databases and systems, the most effective new media technology available to candidates this election cycle," said Joseph.
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Please see the attached PDF to download a copy of the press release.